Went to Go Green The Mid Valley Megamall Fashion Week 2008 – Che Che New York Fashion show just now, by invitations only. Found this brand shop let grand opened at Mid Valley Megamall this month, and they having this Che Che New York launching event cum fashion show catwalk. Thus, noticed lot of fashion events around shopping center Kuala Lumpur, like 1 Utama shopping center. This Che Che New York major on ladies handbag, featured free & young design such as faux fur, ribbons, flowers, sequins and splatter paint in bright, cheerful colors that accentuate interesting shapes and textures.

Che Che New York fashion show located at Mid Valley Megamall centre court, ground floor from 8:15pm and end up on 840pm sharp. Thus lot of invited guest around, of course there was small dishes and drinks provided. Besides, lot of media and professional photographer around too, and my D200 just like kids toy to them as i dont have any L/G long sniper lens. Quite bored before Che Che fashion show get start as i attend alone.

Below is some background on Che Che New York:

The Che2 collection was founded to offer younger consumers who are free-spirited and independent and who enjoys accessories to express her own signature flair. The collection is a direct reflection of its designer Eliza Cheung – feminine, whimsical, and full of love and life. It consists of handbags, fashion jewelry and accessories – is displayed on Parisian style furniture and basks in the romance glow of a chandelier. The bags feature faux fur, ribbons, flowers, sequins and splatter paint in bright, cheerful colors that accentuate interesting shapes and textures.

In keeping with the image that defines the Che Che New York brand – one of fantasy and escape from everyday life – Che2’s imagination destination is Paris. Upon entering the shop, you are transported inside a French boudoir – with walls awash in pink and gold. The shop both inspires and satisfies whatever look she fancies – be it girly or elegant, modern or vintage.

Come join the Cheung sisters on their passionate and personal voyage towards creating a shopping home away from home. This spirit is what sets everything that bears the Che Che name apart from the rest. Che2 now joins its sister Che Che New York boutiques in inviting you to a place where fashion dreams are born and individual style realized.

I meet lot of Estee Lauders staff over there, special thanks them for fashion show invitations, and hope can attend more such events coming week.( Go Green Fashion Week 2008 start from 23rd april to 4th May)

Time to sleep, will post up more very soon.